Deviceful’s primary aim is to support brands, agencies and media owners engineer creative suitable for cross-device programmatic deployment. By partnering with the leading Dynamic Creative Optimisation (DCO) providers, it is our mission to produce creative capable of harnessing the rich data available through real-time and impression level buying. With a growing team of London based HTML5 creative strategists, Deviceful is at the fore-front of helping marketers bring their digital campaigns to life.
Going native: – With huge advances in audience targeting, brands are now able to have one-to-one dialogue with their audience across multiple devices. Unfortunately, many marketers are still deploying creative assets designed for one-to-many communications. As more campaigns go native, the need for customisable creative will become even more relevant and this is a service area we are already investing in for our clients.